Our Approach
Full-funnel by design. Measured end-to-end.
Effective marketing without effective admissions processes wastes institutional
spend. Effective admissions and enrollment processes without integrated
marketing have nothing consistent to convert. We sell them together, preceded
by the feasibility analysis that determines which programs can go first and
succeed.
From program selection to enrolled student.
Feasibility does not stop at ranking programs.
Every program decision is backed by financial modeling and market data.
| KPI | Definition |
|---|---|
| Program ROI ranking | Projected net revenue vs. investment for each program under consideration |
| Break-even threshold | Minimum enrollments required per program to cover marketing and delivery cost |
| Net tuition revenue projection | Expected tuition revenue after institutional discounts and financial aid (Beyond Break-Even Threshold) |
| Market opportunity size | Estimated adult-learner demand in the institution's target geography |
| Pricing sensitivity | Enrollment impact modeled at three price points per program |
| Go / no-go recommendation | Final decision per program, with confidence rating |
Infrastructure does not stop at going live.
Every element is built to a standard before media spend begins.
| Component | Build Standard |
|---|---|
| Landing pages | Program-specific, mobile-optimized, load in under 3 seconds |
| CRM integration | Every form field maps to a CRM lead record |
| Audience strategy | Custom audiences built from institution ZIP data and adult-learner profile |
| Tracking architecture | Google, Meta, and YouTube pixels installed; conversion events fire on submit |
| Creative production | Assets produced across formats (video, static, story) per media channel |
| Thank-you page & scheduling | Calendly or equivalent embedded to book an immediate advisor call |
| Pre-launch QA | 10 test leads pushed through the full funnel before any media dollar is spent |
Marketing does not stop at clicks.
Every campaign is measured to the application and enrollment it produces, by media source.
| KPI | Definition |
|---|---|
| Cost per lead (CPL) | Total media spend divided by qualified leads |
| Cost per application (CPA) | Total media spend divided by applications generated, by source |
| Cost per enrollment (CPE) | Total media spend divided by enrollments, by source, tracked end-to-end |
| Lead volume | Inquiries generated per 30 days per program |
| Channel mix | Percentage of leads from each channel |
| Click-through rate | Ad clicks divided by impressions |
| Landing page conversion | Form submissions divided by landing page visits |
Admissions does not stop at receiving the lead.
How every inquiry is measured by how quickly, consistently, and effectively it is managed.
| KPI | Definition |
|---|---|
| Speed to first contact | Minutes between form submission and first human touch |
| Contact rate | Percentage of leads reached within the 6-touch cadence |
| Lead-to-application rate | Percentage of qualified leads that submit an application |
| Application-to-enrollment rate | Percentage of applicants that convert to enrolled students |
| Script adherence score | Recruiter alignment with the FAST qualification and objection-handling framework |
| Missed-lead rate | Percentage of leads not contacted within the SLA (target: near zero) |
| Faculty escalation conversion | Percentage of faculty-touched applicants who enroll |
Enrolled students do not stop at the application.
Every enrollment is attributed, measured, and tied back to the source.
| KPI | Definition |
|---|---|
| Cost per enrolled student | Total campaign investment divided by enrollments produced |
| Blended CAC (Blended Customer Acquisition Cost) | All-in customer acquisition cost including media, fees, and creative |
| Time from lead to enrollment | Average days from first inquiry to enrollment confirmation |
| Enrollment vs. plan | Actual enrollments compared to scenario-based forecast |
| Source attribution | Percentage of enrolled students traceable to a specific media source |
| Program yield | Enrollment count and revenue by program launched |
Your goals, our expertise - together we build the right strategy.
Where other models stop short.
| Capability | Large Firms | Performance Media | Freelancers | EduConsult |
|---|---|---|---|---|
| Program feasibility & ROI ranking | Yes | No | No | Yes |
| Paid media execution | Yes | Yes | Yes | Yes |
| Admissions team training | Yes | No | No | Yes |
| End-to-end attribution to enrolled student | No | No | No | Yes |
| Right-sized for small private colleges | No | Yes | Yes | Yes |
| Higher-ed domain expertise | Yes | No | No | Yes |